Point2

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Real estate agency in Panama, one of the real estate industry’s leaders for renting and selling properties, designed an online website and created a online marketing strategy to increase site sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.